British Theatre Repertoire 2014

Last year, the British Theatre Consortium and UK Theatre/Society of London Theatre produced a report, British Theatre Repertoire 2013, based on the programmes of 273 auditoria, the most extensive and detailed dataset ever compiled on British theatre’s repertoire. The most striking finding was that, for the first time since records began, new work had overtaken revivals in the British Theatre repertoire.

Now we have produced a comparable report on 2014, whose findings were reported on the first day of Theatre 2016, the largest ever British theatre conference, held in three London theatres on 16 and 17 May. For 2014, the main headlines are:

  • British theatre continues to defy austerity. In 2014, British theatre made over a billion at the box office.
  • London theatre pulls further away from the rest of the UK in a theatre landscape dominated by long-running musicals.
  • New work remains ahead of revivals, with a small decline in new writing and a marked increase in devising.
  • Classical revivals are dominated by Shakespeare and women’s revivals by Agatha Christie.
  • More than half of the National Theatre and RSC new plays are by women.

Read the report here.

Project: British Theatre Repertoire 2013 Final Report

For a year or so, BTC has been working on an Arts-Council-funded project to gather and analyse data about the British theatre repertoire. As a pilot project, Arts Council England funded us to gather the data for 2013. Partnering with UK Theatre/SOLT, we have gathered in information about 5,250 separate productions, giving us details of shows, performances, attendances, box office and more. Our information is divided by region, sector, genre, form, and gender of writer. We are confident this is the most comprehensive set of information ever gathered on the British theatre repertoire.

Highlights of the report include the following:

  • For the first time since records began, new work has overtaken revivals in the British Theatre repertoire. New work constituted 59% of all productions, 63% of all seats sold, 64% of all performances and 66% of box office income.
  • However, despite recent west end successes for plays like like Posh by Laura Wade, Chimerica by Lucy Kirkwood and Enron by Lucy Prebble only 31% of new plays in 2013 were written by women. Women’s plays are given fewer performances, are presented in smaller theatres and earn less money.
  • Meanwhile London continues to outstrip the rest of the country, in terms of numbers of performances (46% of the UK total), attendances (54%) and box office income (66%).
  • Unlike plays, only 29% of musicals are new, but they run for longer (representing 64% of performances) and win more attendances (68%). Newly-scripted pantomimes also out-perform old ones.
  • A quarter of new plays are adaptations (mostly of novels). However, 86% of those adaptations are newly-written.
  • New children’s theatre is booming. For every ten plays written for adults, there are now six plays written for children and young people.

You can read the report here.

Project: British Theatre Repertoire 2013, Interim Report

In 2008, BTC was commissioned by Arts Council England to undertake research into the amount of new writing presented in the English theatre between 2003 and 2009. We surveyed the 89 regularly funded theatre organisations (including the national companies, the major reps and several touring and community theatres) and received replies from 65.

Between 1970 and 1985, new work had represented about 12% of productions in the English theatre. In the 90s that proportion rose to around 20%. We found that by 2008, in our sample, the proportion had risen to over 40%, evenly divided between auditoria of under and over 200 seats.

By collaborating with UK Theatre and SOLT, we now have access to far larger and more detailed anonymised data sets for the the whole of the membership of SOLT (the Society of London Theatres, covering the commercial, not for profit and subsidized sectors in the capital) and most venues who are members of UK Theatre (the vast majority of medium and large scale theatres in the rest of the country), for the calendar year 2013.

We hope to publish our report in late February, and to launch and discuss its findings at a conference in April. However we have produced an interim report on our findings about the overall shape of the repertoire.

The most striking finding is that new work (whether written by an individual writer or devised) represents 59% of productions, 64% of performances and 63% of attendances of all forms of theatre.

To see our interim report, click here.

Unrestricted View: Young Vic

By the BTC

Last week we hosted the final of our ‘Unrestricted View’ report-back sessions on our Theatre Spectatorship project – this time at the Young Vic in London. As part of our research, we surveyed and interviewed audiences of three Young Vic shows: The Secret Agent, Happy Days and The Events so we were delighted to be back at the theatre. It was an enjoyable meeting and a good opportunity to share some of our provisional findings with members of the public. Alan Stacey (Executive Director at the Young Vic) and Stacy Coyne (Marketing and Digital Manager) were able to join us and it was useful to hear their responses to our presentation.

We focused some of commentary on audience feedback from the Young Vic. There’s some evidence that spectators at the Young Vic may be slightly more balanced in gender than the other theatres we sampled; they are also strikingly educated, with the majority of our self-selecting sample having a postgraduate qualification – though, of course, this may tell us more about the willingness of postgraduates to complete questionnaires! There are other mitigating factors which need to be factored in: Alan mentioned, quite rightly, that the audience demographic would have been very different if we’d looked at, say, the production of Feast (2013). These sorts of variables are an inevitable feature of audience research and they require us to be cautious in the claims we make about audience constituencies and profiles.

There was a fascinating discussion about how theatre audiences might be engaged more effectively in a long-term conversation about the shows they see. Stacy commented that our project encourages theatres to reflect on how they think of audiences before and after the show, and about how they might foster qualitative discussion with audience members over longer periods of time. The Young Vic has been energetic in engaging audiences in innovative ways across multiple media platforms: for example, they have made a series of films (‘YV Shorts’) to accompany their productions. These are available online to give people who can’t get a ticket an experience and they also foster debate around the show and enhance its topicality (see These sorts of initiatives have the potential to transform the ways that spectators engage with productions – and each other.

We were asked a question about the connection between remembering, thinking and value attribution. Do audience members value a piece of theatre more if they have chance to discuss it? Our questionnaires, in encouraging audience reflection before, immediately after and two months after seeing a show, might in fact be doing a job that theatres might want to take on – that is, encouraging on-going thoughts about the theatre. One of our attendees suggested that audiences may want greater ownership of interpretation. The post-show discussion or ‘in conversation’ public platform are the conventional means of engaging an audience in dialogue about what they have experienced in the theatre. But perhaps this format is now too tired, too limited? What other strategies are possible so that reflections can be deepened, shared or sustained over longer periods of time?

All three ‘Unrestricted View’ events – in Stratford, Plymouth and London – have opened up inspiring conversations and insights. They have been very much part of the research process and will inform the completion of our Final Report. Thank you to all who attended these events.

Unrestricted View: Drum, Plymouth Theatre Royal

By the BTC

The Lab

At the second of our report-back events, David Miller (Plymouth’s Production and Technical Director) welcomed us and Janelle Reinelt opened the session, placing our work in the context of the cultural value debate and emphasising that this event was part of a work in progress; as well as contributing to the conversation this evening, attenders were encouraged to visit the website and contribute to the debate online.

Dan Rebellato outlined the story of our work, starting with Spirit of Theatre, and listed the theatres whose audiences we’d surveyed. He noted that – contrary to the idea that theatre audiences are ageing – the age spread in our survey was reasonably even. However, the Drum audience was much younger. This might account for the smaller number of people who’d completed a post-graduate degree (the number is much higher at the RSC, for example). Dan challenged the common, rather narrow and pejorative, view of the word “entertainment”: respondents define it to include characteristics we’d regard as less “mere”, like being thought-provoking. He went on to outline our main current findings, including the fact that audiences’ perception of the work becomes more cognitive over time. “There’s quite a long story to be told.”

Plymouth’s audience insight officer Ed Borlase confirmed that the company’s survey work had become much more qualitative over time.  The first questioner asked him if the theatre’s surveys influenced programming; he confirmed it did. Artistic Associate David Prescott confirmed that audience feedback was an important part of the theatre experience being offered by the company; every show has a post-show discussion. David questioned our decision to show spectators’ moving from a sensual to a cognitive response by a graphic including a descending arrow.

Wendy Haines reported on the interviews she’d conducted for the project. She was struck by how willing people were to talk about their theatre experience, sharing deep and sometimes intimate responses to the shows they’d seen. She was struck by how the Plymouth audience valued going to the theatre (other attenders commented on how far people drive to come to the theatre). Confirming our survey findings, Wendy had found a huge emphasis on the communal aspect of the experience. A lot of people who attended the Drum defined their theatre taste against that of the main house audience: “I don’t tend to go to musicals”. Attenders suggested it might have been interesting for us to survey audiences for musicals.

David Edgar talked about the role of workshops in the research process: encouraging people to write scenes based on the work they’d seen enabled them to articulate connections with their personal lives which it would be hard for them to express directly.

A questioner asked how audiences used the values they gained from theatre. Dan cited answers to our question about things that people were reminded of in their own life, but the questioner persisted: he was asking about real impact and outcomes. Janelle said that we didn’t want to pose leading questions, or go back down an instrumentalist road.

Another questioner raised the “entertainment” category, confirming our view that it’s a much wider category than academics tend to think: “Wolf Hall was entertaining, but you don’t half have to think”.

A final questioner made what he called a “fuzzy point”: the Romans subsidized bread and circuses to deflect the populace from rebellion – was theatre doing the same thing?

Some attenders raised the issue of the “Drum audience” and how it differed from the mainstream, main house audience. Dan challenged the idea that different spectators responded differently to different shows: the value that audiences placed on liveness, for example, went across the board.

Finally, the issue of seat prices was raised. We realised one question we hadn’t asked was “what did you pay for your ticket?”

Unrestricted View: Royal Shakespeare Company

By the BTC

Clore Learning Centre

This was the first of our ‘reporting-back’ events at the theatres who were partners in our research. The audience included a small number of survey respondents, several staff from the RSC, including Becky Loftus, Head of Audience Insight, who had very helpfully worked with us on developing our questionnaires; and a number of people (mostly from marketing departments) from other arts organisations in the West Midlands, including the Birmingham REP, Warwick Arts Centre and the Belgrade Theatre, Coventry.

Becky Loftus opened the event by welcoming everyone. David Edgar began by putting our research in the context of the debate on cultural value, which had been given urgency by the need to justify arts funding in a time of austerity. He also said that we were presenting a work in progress, and that this event, and particularly the discussion, would contribute to the research process.

Jane Woddis then summarised the key points of our findings so far; and Julie Wilkinson led the section on The Spirit of Theatre project, which had acted as something of a pilot for Theatre Spectatorship & Value Attribution. She explained how Spirit of Theatre arose out of the concept of the theatre ghost, and how the website remains an active site of interaction and debate. The presentation started by setting our work in the context of, on the one hand, a shortage of qualitative audience research among many theatres, and on the other, a lack of concern with the audience among academics. The age and high level of education of RSC audiences was noted. In terms of what people value about the theatre experience, people tended to cite the immediate sensory experience at the time, but talk about the cognitive aspects later (particularly how the play related to their personal lives or the wider world). It’s also striking how important discussion of the play – with partners but predominantly with wider groups – was to people’s experience. The more people thought about the shows, the higher the value they placed on them.

After the presentation we asked Becky for her response. She countered the idea that theatres only do quantitative, demographic research: the RSC increasingly asks audiences about six “audience engagement elements” including variants of our categories of thinking, liveness and entertainment. These elements include “shared experience and atmosphere”, “fun and engagement” and “learning and challenge”. Audiences identify which of these elements was most important. Part of the definition of “learning and challenge” is work that is out of audiences’ comfort zone; people who identify this element as most important are insisting that being thought-provoking enhances the play (“learning and challenge” is given a higher value than fun and engagement). Becky made the point that the RSC’s 30-40% response rates to survey trawls was very high, and that respondents clearly enjoyed and wanted to talk about the experience of the shows, even when the survey was about something else (like the restaurant).

Other theatre representatives confirmed that their surveys were increasingly qualitative. Warwick Arts Centre divides its programme (across the board, not just theatre) into mainstream, classical and contemporary. The crossover between these sectors is very low, confirming the suspicion that audiences are often confined in siloes. Predictably, audiences for mainstream work say they want to be entertained, and those for contemporary work want work that provokes “deeper thinking”. However, as our findings point out, people’s definition of entertainment often embraces thought and stimulation, and is a wider category than implied by the adjective “mere”.

There was discussion about the representativeness of samples: it was pointed out that our survey probably exaggerated the number of older post-graduates, as they would be more likely to fill in the form. We had noted that the Hamlet audience covered a wider age and educational range than Wolf Hall: Becky pointed out that Hamlet was in the main house and had a much longer run; Wolf Hall was in the Swan and sold out immediately it went on sale, and thus largely to RSC members.

A questioner raised what he called the “diplomacy” of our categories; we didn’t seem to acknowledge that audiences went to the theatre partly for delinquent experiences: to enjoy violence, suffering and sexual arousal. This was connected with the idea that audiences like to be unsettled. Pricing was raised (by, we think, a survey respondent): the expense of theatre visits means that audiences are more choosy about what they go and see, and want to be assured they’ll have a good time. One of our interviewees said that he’d been going to theatre for 67 years and could only recall six or seven bad shows.

During the discussion, we chipped in points about our surveys. We pointed out that the drop-out rate across the three surveys was substantial, and higher for Wolf Hall than Hamlet. We also noted that the majority of Wolf Hall audiences had either read the book or prepped for the show by reading it. Overall, what was valued by audiences was often surprising: pathos is valued across a range of work. We were struck by the seriousness of people’s responses to theatre.

Project: Theatre Spectatorship and Value Attribution








‘Theatre Spectatorship and Value Attribution’ is a research study looking at how theatre audiences value the experience of attending performances. The focus is on the self-reported description of experiences of individuals who attend the theatre, which will be gathered mainly through online questionnaires, interviews, and creative workshops. We will also tap memory by asking some subjects about a performance they saw one year ago.


This project is led by the University of Warwick, funded by the Arts and Humanities Research Council (AHRC), and is carried out in collaboration with Royal Holloway University of London, Manchester Metropolitan University, and The British Theatre Consortium (BTC), a small think-tank of academics and artists. Professor Janelle Reinelt (Warwick) is the principal investigator; Professor Dan Rebellato of Royal Holloway and Lecturer Julie Wilkinson of Manchester Metropolitan are co-investigators. The playwright David Edgar is consultant to the project –all are members of the BTC. In addition, the project has three theatre partners: the Royal Shakespeare Company, the Young Vic, and the Drum Theatre in Plymouth, who are facilitating this research.


•To explore audience experiences of attending theatre productions focusing on phenomenological self-description and analysis.

•To understand how specific theatre experiences are valued (or not) by audience members.

•To identify associational networks of experiences that together with theatre attendance give rise to value attribution.

•To question the difference time makes to value attribution by gathering data just after the theatre experience, two months later, and in relation to an experience at least a year before the present study.

•To vary the methods used: quantitative and qualitative methods; social media platforms (Facebook and Twitter) ; self-reflexive dialogic interaction and creative writing.

•To run a study that could lead to long-term longitudinal research of viewing practices and value attribution over a three to five year period.

The research examines how individuals process the cognitive and affective experience of seeing a theatre performance in relation to their context (location, identity, and moment-in-time), their previous theatre histories, and their associational networks.


The research will be carried out in the next nine months, culminating in several open public events to discuss the research findings in May 2014. WATCH THIS SITE FOR INFORMATION AND UPDATES ON THESE EVENTS.

‘No offence, mate’:  The Changing Role of Audiences in Theatre

By David Edgar

Last autumn, I attended a conference on audience participation at the ICA. Organised by the University of Kent, the first afternoon consisted of nine papers, each presented by a standing person (or persons) to a silent, seated audience. There was no time for discussion or questions. The organisers wrily acknowledged the irony of this, assuring us that things would be more participatory tomorrow.

Although there were differences of opinion, the line of the day was that the point of audience participation was to challenge the idea of the single author (the conference was subtitled “on audience and authorship”). As journalist and critic Catherine Love put it: “Once we recognise the role of an audience in actively crafting interpretations, can we continue to locate the generation of meaning in theatre with a sole author?”.

For me, the presentations had an element of déjà vu. When I began in theatre, in the early 70s, a considerable amount of audience participation was an unintended consequence of the 1968 abolition of theatre censorship (which, among other things, made improvisation impossible). Planted audience members – which go back, at least, to Clifford Odets 1937 Waiting for Lefty –  appeared in John Osborne’s 1972 A Sense of Detachment and elsewhere. The Traverse Theatre Workshop’s U2 was a promenade show for a single audience member (who didn’t know that when they booked). In Joint Stock’s 1974 The Speakers, the audience chose which Speakers’ Corner didacts should rant next (and heckled them). The Living Theatre 1969 season at the Roundhouse involved an invitation to the audience to strip off and join in. My own work at the time included a play in which the course of the action was chosen by an audience vote, and another in which the outcome was decided nightly by the decision of a computer (occupying, at the time, an entire room) on the basis of an audience survey. In another, the audience was arrested for singing a song which contravened the provisions of the Industrial Relations Act 1971.

The big difference between the audience participation of the early 70s and the projects described at the ICA was the intention of the process. As a form of authorship, audience involvement is part of a democratising procedure (the Tate has a Director of Audiences, but I don’t think it quite means that). In the early 70s, by contrast, audience participation was largely a matter of manipulating theatrical convention in order to create meaning. The fact that, in my play about the Campaign for Nuclear Disarmament, the play could end with a peaceful resolution or Armageddon on the say-so of a machine was making a point about the risks of nuclear escalation, not about the relative importance of different elements in the theatre-making process. Often, participation was involuntary and it was sometimes physically or even sexually threatening.

One reason for this was because the attitude to the audience was different.  In the 60s and 70s, audiences in the non-commercial theatre were essentially “guilty creatures sitting at a play”. George Devine was notoriously dismissive of the “fashionable assholes” who made up the audience during his glory-years as director of the Royal Court. Probably the most famous German play of the 60s was Peter Handke’s Offending the Audience. Asked about his attitude to those who paid good money to see his early plays, Howard Brenton is reputed to have replied “I want to piss in their eyeballs”.

What changed all that was Thatcherism. What happened with Mrs Thatcher’s election in 1979, in culture as in all spheres of life, was a power-shift from the producer to the consumer. Her great political insight was that she could use the market-place to achieve essentially political objectives – in culture as much as in industrial relations she sought to disarm the left by letting the market rip.  So, like passengers, patients and parents, playgoers became “customers”, who as we know are always right. The first effect of this was on the high avant-garde – people were no longer prepared to accept that if they didn’t understand something it was their fault. Then, dominated by market demand for more of what the audience liked last time, theatre repertoires became increasingly homogenised. And finally, theatre artists who did shows in the commercial sector brought the audience-friendly ethos of the big musical back into the rehearsal rooms of the subsidized sector. By the end of the 80s, the big question asked of the playwright by directors and actors wasn’t “what are you saying here?” but “will they get this?”.

This isn’t to say all contemporary audience participation is purely get-up-and-join-in crowd-pleasing: in shows which involve individual interrogation, the Belgian group Ontroerend Goed  uncomfortably blurs the border between public and private. But from soap producers surveying audiences for plot outcomes to audiences voting how a courtroom drama should end, participation that doesn’t involve being embarrassed, abused or crawled over clearly implies a compliment: we’ve been working on this for weeks, but we think you can work out what ought to happen right now. If the risk of traditional, end stage, fourth wall drama is producer elitism, then the danger of audience participation is consumer populism.

Our research project into Theatre Spectatorship and Value Attribution started from the observation that it was much easier to measure the impact of theatre events on the participatory arts (particularly when the participants are conveniently assembled in schools, hospitals and prisons). Although we haven’t talked to participatory audiences, it’s clear that their activity is a form of judgement as well as co-authorship;  their responses would be different both from those of completely immersed participants and from people sitting silently in rows.

But we knew from our own experience that – however passive it may look – those audiences are participating in the event, by vocalising their responses (of course) but, more profoundly, by completing what they are seeing in their minds, relating what they are seeing to their own lives and their experience of the world, questioning a play’s plausibility, speculating about outcomes before they occur. This process generates meaning in the individual spectator’s mind, and has done so since 5th century Athens. Hence we are asking audiences what they expect of shows before they attend them, their immediate responses afterwards and what they retain after time. Direct audience participation is one way of testing the profundity of such silent but active responses, but it’s not the only way.


David Edgar is a playwright and member of the British Theatre Consortium


Puss in Boots, Summer Stock, and Processing the Theatre Experience

By Janelle Reinelt

The AHRC research project we are currently running asks people to tell us how they ‘process’ their experiences of being at the theatre. As I process the research work, it is impossible not to review my own theatre-going history. I have been surprised by the extent and number of my memories as I assumed most would have disappeared into the proverbial sands of time. But instead, other people’s reminiscences have acted to catalyze mine—rather like Proust’s famous madeleine that unlocked the taste, texture and smell of a beloved morsel of childhood food.

In my case, I think the earliest performance I attended took place when I was around four. It was Puss in Boots, the ballet, probably produced by the San Francisco Ballet although I can’t be certain. What I do know is that so intense was my pleasure and immersion in the show that I immediately created an invisible feline friend for my own life, and talked to him and treated him as real for a very long time after. This might be a typical reaction of only child, which I was, and it signaled the role theatre and performance would play in my solitary childhood—it helped me survive. Along with reading novels, the theatre gave me a chance for vicarious and imaginative experiences that were intense, interesting, and beautiful.

When I was thirteen, I was able to participate in a summer theatre program at my secondary school. The shows we put on that summer (1960) were The Reluctant Debutante, The Glass Menagerie, Sabrina Fair, and Damn Yankees. I had a small part in The Reluctant Debutante which I remember not at all, and was in thrall to the older actors who I thought were brilliant in The Glass Menagerie. I can still hear Ann Lindzey as Amanda saying ‘Rise and shine. Rise and shine. Laura, tell your brother to rise and shine’ and the response, coming from Bob McCollar as Tom, ‘I’ll rise but I won’t shine!’ –-a line that became a part my personal repertory of teen-aged expressions!  What stayed was the cadence and music of delivery, the slight drawl of a Southern accent (probably a travesty!) that remained with me and marks the memory. When the girl who was slated to play Sabrina moved away with her family quite suddenly, I found myself cast as Sabrina. I had already seen and loved Audrey Hepburn in Funny Face, the 1957 movie about the fashion world, so I was overwhelmed by my good fortune to mimic my ideal movie star in a stage play she made famous on film. But the character of Sabrina too—a lonely daughter of a single-parent chauffeur—allowed my own identity some scope for fictional expansion. And I must say, after all these years, I still remember my big speech. It finished with something like:

‘I want to be in the world, and of the world, and never just stand aside and watch’. It seemed to me then, and for much of my life, that these words summed up my own aspirations. And although being an academic might be said to involve a fair amount of standing aside and watching, mostly I have lived my life in and of the world.

We called that summer theatre programme ‘summer stock’, and it was as rank and amateur as you might imagine a small town high school summer season to be. Yet it took me a long way toward making my peace with adolescence and my own yearnings. It kept me sane; it gave me friends, my first real friends who shared something important with me. Recently, more than fifty years after that summer, I was contacted by someone who had been a part of that time. Mike had played Applegate in Damn Yankees (I had a chorus part) and the theatre had been an anchor and a place of belonging for him as it was for me. We found ourselves with our respective partners in London trading stories of shows we’d seen and loved over the years. He isn’t a performer anymore either; like me, he went in another direction somewhat related to theatre (in his case, into law). But he attends the theatre regularly in New York and Washington D.C. where he lives. We go to see different things now—he still loves Broadway musicals and comedies; I like ‘serious’ dramas and political theatre. But we both still love it with a passion which is partly to do with the foundational experiences of our early years and the imaginative possibilities it brought to both of our small-town lives as youngsters growing up in the early 1960s.

When the current public debates about the value of the arts reach my years, I want to say something melodramatic like ‘people need theatre –it saves their lives’. I can’t say that without sounding somewhat hysterical, but I can share how it happened to be the case with my life and some others I know.

Janelle Reinelt is Professor of Theatre and Performance at the University of Warwick and a member of the British Theatre Consortium.

‘Archive of our affections’

By Chris Megson

One of the compelling features of the AHRC project on Theatre Spectatorship and Value Attribution is the invitation to reflect on what kind of memories we take from attending performances and the various ways they become meaningful in our lives. Perhaps the first step in thinking about ‘value’ is to dredge one’s earliest memories of theatregoing and trace the images, sounds, feelings and associations that constellate around them.

Inside the Bradford Alhambra
Inside the Bradford Alhambra

Like many people, my first experience of attending theatre was the school play, the occasional musical and, in particular, the annual Christmas pantomime. The venue for the latter was the Bradford Alhambra in my home county of West Yorkshire. Built in 1913 and opened the following year, the Alhambra took its name from the famous palace in Granada although, with its impressive dome perched atop steep Corinthian pillars, the Bradford version looks nothing like its sprawling Andalusian namesake. In the nineteenth century, the city of Bradford was the beating heart of the Industrial Revolution, famous around the world for its wool and textile manufacture. The stately design of the Alhambra captures a sense of Edwardian economic confidence mixed with a heady dose of imperial exoticism. Today, exactly one hundred years after its construction, the theatre is the instantly-recognisable landmark in one of Britain’s most vibrant multicultural cities.

My grandmother (on my father’s side) was born two years after the Alhambra opened. She spent her working life, from the 1930s onwards, as a weaver in the textile mills at nearby Low Moor. She had retired by the time I became interested in drama as a teenager in the 1980s and I remember, around this time, she told me that she had taken elocution lessons as a girl. She had always guarded this fact quite closely, fearing that others would interpret elocution as snobbish disdain for her Yorkshire roots, but she nonetheless took pride in it. For many working-class families of her generation, elocution was the performance of the aspiration for social mobility but my grandmother was much more invested in elocution as a kind of rudimentary acting, one that enabled her to role-play the polished vowels of Hollywood cinema.

For a number of years, at the turn of the 1980s, our shared interest in theatre gathered momentum as the two of us (she in her mid-sixties, me around ten years old) went to see the annual pantomime at the Alhambra. Pantos have been staged at the theatre since the late 1920s and remain part of its DNA. By the early 1980s, the leading players at the Christmas panto tended to be comedians imported from ITV’s Saturday evening schedules and they included high-profile double acts like Cannon and Ball, and my grandmother’s erstwhile favourite Russ Abbot. These stars of ‘Light Entertainment’ were then at the height of their popularity: they had their own TV series and attracted millions of viewers each week. They were also, of course, direct descendants of the Variety performers of the Edwardian era for whom the Alhambra was first built as a ‘Palace of Varieties’ in 1913. Many of the working-class northern comics who appeared in the Bradford pantos started their careers touring clubs and pubs (Cannon and Ball first met as welders in Lancashire) and, on the back of this experience, were able to command the large Alhambra stage.

What do I remember of the shows? The bright colours, the immensity of the proscenium arch, bits of physical comedy and sing-along, the inevitable frisson of seeing television ‘personalities’ live on stage. I have a dusty recollection of an impressive beanstalk escalating from centre-stage. My memories of the audience are much more vivid: the giddy terror induced by our proximity to the performers (would we be called onstage?), the red velvet seats in the stalls and the deafening shouts of spectators. The interior décor of the Alhambra was modelled on Louis XVI, no less, and the high-decibel noise seemed to me wonderfully subversive, like yodelling in Buckingham Palace.

Above all, however, a single image comes to mind when I think of the pantos: my grandmother and I are sitting next to each other in the auditorium, the performance is taking place in front of us on the stage, and we’re glancing at each other and smiling. When I recall this image, I see the two of us together but from the perspective of an external observer, an outside eye, so this visual fragment cannot feasibly ‘reproduce’ a moment that actually happened – but yet this image always pops up when I recall my time at the Alhambra. I’m reminded of a comment made by the archetypal psychologist James Hillman in his book, Re-Visioning Psychology. Hillman argues that the study of human consciousness needs to be ‘based in a psychology of image […] a poetic basis of mind […] that starts neither in the physiology of the brain, the structure of language, the organization of society, nor the analysis of behaviour, but in the processes of imagination.’ For Hillman, the mind, like the theatre, is fundamentally concerned with the production of images and these images, whether in dreams or memories, carry symbolic or ‘poetic’ properties when recollected. The impossible image-memory I have retained – of my grandmother watching me, watching her, both of us smiling – is in this sense a distillation, an emblem (or what Hillman calls a ‘fantasy-image’), of this early memory of theatre, which also happens to be a formative experience of spectatorship. And the pleasure I gain from its recollection today, some years after my grandmother’s death, affirms that other people’s (as well as our own) response to theatrical performance is intrinsic to the operation of memory in spectatorship. Theatre is a practice that engages audiences in ‘processes of imagination’ and part of its value accrues from the experience of attending with others, from the mutual participation in a shared imaginary, and from the intensification of a social, in this case family, relationship. Peter Conrad conveys this point in his review of the director Michael Blakemore’s recent memoir, Stage Blood: ‘Theatre is evanescent, yet it can provide us with experiences so intense that we gratefully retain them for the rest of our lives […] it is the impregnable archive of our affections.’ This notion of spectatorship as an evolving ‘archive’ of affective intensities chimes with my own recollection of visiting the Alhambra as a child with my grandmother. I’m excited to see how far the findings of this AHRC project flesh out or challenge Conrad’s conjecture.